Marketing Using Videos, Photos and Images

Marketing Using Videos, Photos and Images – Introduction

In 2006, Google purchase YouTube. YouTube has become the second largest search engine. Of course, Google is the primary tool for searching on the internet. Our brain processes visual information much better than text. It is no wonder that viewers pay attention to video and pictures more than text. People spend 600% more on content with video. In general, visuals are processed 60,000X faster in the brain than text. Executives watch a business related video weekly. This is nothing new. Long ago, cave paintings were used to communicate and date back to over 18,500 years ago.
Benefits of marketing with online photos and videos

Consumers that are thinking of purchasing your product or service will look on the internet for information to help them make their purchasing decisions. YouTube has more than 1 billion unique users each month and mobile users are 40% of the audience (Source: YouTube). Videos and graphics are ranked higher in search engine results. The use of social media for distribution of graphics and video makes it easier for smaller companies to connect with their target audience. No need for big budgets and expensive actors, you can become your own star and connect to your consumers directly. Social media has many tools to help you analyze how viewers are responding to your video and graphic post. In traditional media, like television and print media, your advertisement is short lived and unsearchable. Online video and graphics will stay on your site until you remove them. Mobile technology allows your information to be directly place in your customer’s hands, allowing you to market to them 24/7. Ensure that you always include a call to action (CTA).

Marketing Using Videos, Photos and Images – How to include CTA’s:

In web design, a CTA is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel – Source Wikipedia

• Video Trailer at the end of video
• Audio in the video – Use language like “Sign up for webinar”, “download our informative e-book”, “Click and save now”, or “Subscribe to our newsletter”
• Add overlay in video
• Pop up annotations during the video play

Video and Graphic Resources:

50 POWERFUL CALL TO ACTION PHRASES

http://www.evancarmichael.com/Marketing/5112/50-Powerful-Call-to-Action-Phrases.html

HOW TO MASTER THE DESIGN OF COMPELLING CALLS-TO-ACTION

http://blog.hubspot.com/blog/tabid/6307/bid/31314/How-to-Master-the-Design-of-Compelling-Calls-to-Action.aspx

38 “CALL TO ACTION” BUTTON TEMPLATES THAT REALLY STAND OUT

http://www.hongkiat.com/blog/call-to-action-button-templates/

A BEGINNER’S GUIDE TO MARKETING VIDEOS

http://blog.hubspot.com/marketing/how-to-make-a-video-ht

Make Video Marketing Easy

http://www.socialmediaexaminer.com/29-tips-to-make-your-video-marketing-easy/

Video Editing Tools