Blogging for Cash | Social Media Marketing Training Series

 

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The blogging for cash online course is for people who are looking for a quick and easy way to drive traffic to their websites or eliminate the need for a website by using a blog. There is a very cost-effective method for generating traffic that only requires a bit of time and a bit of dedication.  Beginners and experts are blogging for cash. A blog enables you to speak more freely and in a more informal and personable style than your Web site does, and your readers will soon feel like they know you.
In the blogging for cash course, you will learn to construct a free business or personal use blog. A business blog can be informal while professional. Blogs are easily maintained and allow you to regularly communicate with your customers and employees. Unlike traditional media that require lead time for publishing, blogs can be easily updated without the cost a web designer.

Attendees begin with a sample website. All of the text, images, and other media are provided. In the blogging for cash course, each training unit builds on the previous, adding new content and features to your student site. Comparing your results to the model site, and correcting and enforcing your knowledge before moving on to the next lesson assure your success in mastering the fundamental building blocks of WordPress. Also, as part of the course, you will select the subject for your student blog project. This might be a hobby, your business, or even a web site you would like to make for your family or friends.

After each success, you will repeat the training unit on your student project. This means that by the end of the blogging for cash course, you will have created two complete blog sites – your sample student site, which provides you useful examples of all the most common tasks performed in WordPress, and your own unique creation. You may want to transfer your blog project site to permanent hosting.
I look forward to adding your web site to our hall of fame!  ~Kim “Kat” Shepherd

Blogging for Cash Outline

 

Week 001 – Introduction to blogging for cash

• Outline
• Pre-Session Checklist
• Checklist of activities to complete before next class
• Homework

Week 002 – Wordpress Introduction and Spying

• WordPress introduction
• Navigating competitive landscape (Spying on the competition)
• Online Lab – Class Work on Your Student Projects
• Homework project

Week 003 – Search Engine Optimization

• What is Search Engine Optimization (SEO)?
• SEO Checklist for WordPress
• How do I optimize WordPress for SEO?
• What are keywords?
• What is link popularity?
• What’s the best SEO software – online free tools
• Online Lab – Class Work on Your Student Projects
• Homework project

Week 004 – Getting Started With Blog Pages Part 1

• Changing your Blog site title and tagline
• Creating pages
• Organizing your content – Navigation
• Online Lab – Class Work on Your Student Projects
• Homework project

Week 005 – Getting Started With Your Blog Part 2

• Web Hosting basics
• What is a FTP?
• Installing WordPress
• Modifying Your Theme
• Basic Blog Settings
• Online Lab – Class Work on Your Student Projects
• Homework project

 

Week 006 – Structuring Your WordPress Site for Success Part 1

• Entering and formatting content
• Completing our text formatting
• Managing posts
• How to Manage Images and Image Galleries
• Finding Images
• Online Lab – Class Work on Your Student Projects
• Homework project

Week 007 – Structuring Your WordPress Site for Success Part 2

• Linking Content Inside Your Site
• Linking to Things Outside Your Website
• Theming Your WordPress Site
• Choosing Themes – The Importance of Color
• Online Lab – Class Work on Your Student Projects
• Homework project

Week 008 – Adding Functionality to Your Site

• Student Project Review
• Introduction to plugins and widgets
• Blog Metrics
• Online Lab – Class Work on Your Student Projects
• Homework project

Week 009 – Backing Up and Securing Your Site

• Maintaining Your WordPress Site
• Securing Your WordPress Site
• Detecting Problems With Your Site
• Backup Your Site to Protect Your Content
• Online Lab – Class Work on Your Student Projects
• Homework project

Week 010 – Bring It All Together

• 52 Ways to blog
• Monetizing  your blog
• Review of student sites
• Online Lab – Class Work on Your Student Projects
• Homework project