Exercise – Blogging Objectives Worksheet
Lesson objectives: Identify elements of a correctly written blog objective Define and create blog purpose, capacity, and results objectives
What do people hope to accomplish with blogging?
The blog objective is simple. A blogging goal could be to make money from blogging, attract attention to a blog, identify you as the subject matter expert, stimulate creativity from visitor’s comments, get your name out, or blog for fun. There are many reasons. Objectives are your milestones. Objectives are not be the end-goal but steps to reach your overall goal. As you reach your objectives, you may have higher-level objectives A complete blog objective will be composed of a purpose, action, and a measure. The following can be made into goals but are written as smart goals.
- Number of posts
- Number of followers
- Number of social shares
- Number of social visits
- Audience growth- unique and returns
- Conversation rate
- Conversions
- Subscribers
- Inbound links
- Technorati, Alltop, and other directory listings
- SEO Improvements
- Bounce Rate
- Organic Traffic
- New Visitor Growth
- Profit
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Example |
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| What do you want to do? (Purpose) | Who, How Many, and When (Action) | What is the Desired Result? (Measure) | Is Your Goal Smart? |
| Increase blog following to 1000 by December 31, 2014. | Customer Service, Sales and Marketing departments will identify 10 alliance partners, help blog, repost, and spread the word about Atom widgets new product line at least 3 times a week. | Increased blog following to 2,500 by december3 1, 2014. | s m a r t = yes |
Blog Objective Training Resources
- Lecture
- Information on smart objectives: http://www.dailyblogging.org/blogging/how-to-grow-your-blog-by-setting-objectives
- The following resources are useful, but if you use any of these goals you may have to rewrite them and make them smart goals
- http://heidicohen.com/blog-metrics-to-track-success/
- http://www.dummies.com/how-to/content/set-mom-blogging-goals.html
- http://blog.osmosio.com/101-blogging-goals-grow-blog/
Blog Purpose Objectives
What is the purpose of the blog? For our definition, blog purpose objectives have to do with your goal – increasing or improving connections, post, repost, comments, joins, likes, views, shares, demographics, mentions, etc.
Blog Purpose Examples:
Increase blog following to 1,000 by December 31, 2014.
To increase awareness about Chinese cuisine to capture 80% of our demographic circle and get a minimum of 2000 comments by October.
To expand marketing demographics to include Los Angeles and receive 10 shares Facebook per month by February .
Blog Action Objectives
People, content, work flow, learning. Who will create, communicate and conduct the task, how many and when. You create at least one action objective for each blog purpose objective.
Blog Action Examples:
Customer service, sales and marketing departments will identify 10 alliance partners, help blog, repost, and spread the word about atom widgets new product line at least 3 times a week.
Owner of blog, Chinese chefs in Los Angeles area, customer service, friends, and alliance groups will post pics and recipes at least twice day.
Give 10% discount to travel group backpackers of Los Angeles to posts five times a week .
Blog Measure Objectives
What are the results of all of you blogging efforts? Measuring blog goal can be related to money, time, or other tangible results. This is a measurement of all of your hard work. This should be directly related to your blog’s purpose. This statement can be written as past tense statement of your blog purpose.
Example – Increased blog following to 2,500 by December 1, 2014.
In Class Lab:
Incomplete Blog Objectives:
- 15 posts
- Make Blog Calendar
- Add Subscription button
- Encourage comments post
- Add social share buttons
Are the following goals purpose, action, measure, or incomplete?
- Participate in industry forums to increase connections and engage with 3 members per month for 6 months. (type?)
- Going viral (type?)
- Write 40 blog posts per month by 2014 (type?)
- Choose an objective from Click Here and make a purpose blog objective.
- Choose an objective from Click Here and make a action blog objective.
I will have my Facebook page, Instagram, Youtube and Twitter accounts set up by the end of April.
This is a great action goal
End of 3 months I will have created a free download to attract subscribers to my blog and mailing list.
Of course Kim you nailed it. This is a great action goal. A purpose goal could also be written to state how many subscribers you wanted
At the end of three months I would like to be blogging
Karen, you did good. Let’s take you statement further.
By the end of three months, I would like to write a post consistently three times a week.
At the end of 3 months I will have created my accounts (twitter,facebook,etc..) that will link to my website page. My goal by then is to have at least one thing to blog about.
PS Thanks Kat
•End of three months: Ready to find clients.
•My professional blog template is complete by month one.
•My mailing list is set up and ready to add subscribers by month two.
•My e-mail newsletter is formatted and ready to send by month three.
•I have created a free download to attract subscribers to my blog and mailing list.
•By the End of three months: Ready to find clients. ~~~This is a good goal but is not specific
~~~ good job the following are accurate action goals
•My professional blog template is complete by month one.
•My mailing list is set up and ready to add subscribers by month two.
•My e-mail newsletter is formatted and ready to send by month three.
•I have created a free download to attract subscribers to my blog and mailing list.
I will post three times a week, and at the end of 90 days, I would like to have 1000 new subscribers to my mailing list.
Gwen, this a great example of a purpose goal since you stated how many subscribers. You also stated your how many times you will take actions and what you will do. So this is a combination of purpose and action goals
Thanks so much, Kat! I am really trying to embrace blogging more, and I look forward to learning how to maximize my efforts through your class.
At the end of 3 months I will will have our website updated and be blogging once a week
Go ahead Becky, you created a perfect action goal
test kat
End of three months I will have my Travel/Event Design Blog up and fully functional. I will post minimum twice a week, aquire 500 new subscribers and have travel readers ready to go with me!
This goal is a combination of purpose and action goal.
The purpose is to attract 500 new subscribers and the actions that will contribute to this goal will be post twice a week via the blog. Great job