Social Marketing Strategy - Workshop
Explore the opportunities for social networks to improve marketing, brand reputation, communications, research, and more.Social Marketing Strategy – Workshop – Description
Social Marketing Strategy – How could you benefit from this course?
* Gain confidence
* Building credibility
* Showcasing your specialty
* Connection to your target audience
* Distinguishing yourself from the competition
* Create visibility and presence
The Social Marketing Strategy Workshop explores the cost effective techniques and best practices for monitoring, analytics, engagement, reporting, and collaboration using social media tools. Learn the how top brands engage their audiences. Learn to use tools that help you keep track of the most important and relevant conversations about your brand and products. Learn how to tap into and create an alliance group of people to spread your product message to the masses. Explore identifying key components and building a social media campaign. Analyze a case studies and real world success stories; learn do’s and don’ts of social media marketing.
Social Media Marketing Strategy – Workshop
Course Objectives:
- Explore the social media framework
- Learn the advantages of the social feedback cycle
- Strategies in touch point analysis, influence and measurement
- How to develop a social media campaign
- Discussion of the various social media platforms and content
- Case study
- Case study review and analysis
- Establishing a plan – objectives, measurements and return on investment
- Presenting your social media plan
- Final review of the social media plan within the context of a marketing plan