Components keywords are data, facts, features, characteristics, and elements that define a product or service. Some cell phone component keywords are bluetooth, speakerphone, front facing camera, memory card slot, and screen size. Imagine your product in the theater of sales. As the spotlight shines, what does your customer see? On the internet product will be defined by its component keywords. A product’s components or features are the same regardless of who uses your product. This exercise will help you define your product’s “component keywords” which will make it easier for you to develop content for websites, literature, marketing, internet marketing, and sales communication.
The average customer uses the internet search and educates themselves on product information. Websites, videos, online documentation, and product descriptions all contain component keywords. For instance, if you were looking for golf putters you may enter a search for:
(“Odyssey” is the brand name and golf putter is the product.)
In order for your product information to be found, you have to place component keywords on your website. The following picture is called snippet. You will see a list of snippets when you perform a search on the internet. The snippet contains the title of the web page or post, permalink, and the meta description (could be the first 160 words of your article).
Do you click on search results based upon the words displayed? Your visitors will also.
Component Keywords - Development Tool
Component Keywords – Development Tool
The color “black” is also a “component keyword”.
Look below at the list of “component keyword” categories and identify where “bluetooth” fits.
- Brand
- Color
- Element
- Fact
- Length
- Location
- Materials
- Output
- Parts
- Price
- Power
- Quality
- Size
- Speed
- Structure
- Technology
- Time
- Training
- Warranty
If you said “bluetooth” fits in the above technology category of component keywords, you are correct. When searching on the internet, the more component keywords used indicate a person who is focused and specific. These people are more likely to buy and know what they want.
Examples of Content Keywords
Examples of Content Keywords on the Web
If you know the components of your product, you can use components to sell and market your products to your prospects in person, in literature, and online. Right? Well sort of. You should never sell the product’s components. People may be familiar with component keywords like “raised toe bar”, but it is how “raised toe bar” helps and what it does – exercising your legs and adding circulation (advantage statements) for consumers that sells the product.
Clients want to know how they can use a product (advantage statements). How your product makes a customer feel (sentiment statements) impacts purchasing decisions as well. You can provide valuable assistance to your client by selling the “advantages and sentiment” aspects of your product. We will discuss this in the “advantages” and “sentiment” in future modules. Component keywords don’t sell but they lead you to the webpage and your webpage can tell your visitor how your product can help or be useful.
You can improve your click through rate by adding your component keywords to your web page, page titles, alt tags, permalink, headings, and meta description.
You are probably asking “why do I have to know component keywords for a given product or service?” You should develop an extensive list of component keywords that will be used on your website and marketing resources because people use them in internet searches. Component keywords can only be found by web crawlers if they are on your website. You should be familiar with your product’s keywords in order to optimize your webpages for search engines. Use the “Component Keywords – Development Tool” to brainstorm and create an extensive list. This information can also be used to train employees and improve customer interactions.
Developing a list of component keywords is an important step in marketing, sales, and creating keyword content for website development. This process is a lot of work and dedication that your team will do. Guess what? Your competition will be doing this also.
“Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.”
~~~Mario Andretti
Your Turn
Think of a product you recently purchased. List 5 component keywords.
Leave your comment below.
Last updated – 04/10/2016