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Viral Marketing Techniques| Introduction

by | Mar 15, 2015 | Viral Marketing

Viral Marketing Techniques tap into social networks that by default are exponentially connected. Congratulations you are now part class that will act as a real team.  We will analyze viral campaigns, create a new ways to implement your campaign, and participate in as a marketing team member. Using the right combination of viral marketing techniques, will enable you to practice principles learned in class.

You will not only learn concepts, but apply them every week.   You will learn how seven influentially connected people can launch a contagious marketing program.  Also, how to make some services or products for free – to make money.  There is viral and there is marketing.  This techniques training module, will help you to understand how “viral” and “marketing”are together like a married couple – “Viral Marketing”.  This course presents twenty characteristics of a viral campaigns.

The bonus exercise in this module explain the five big problems online advertisers face. Now you will be armed not only know modern marketing techniques, but also how to avoid challenges that may arise.

Viral Marketing Techniques

Viral Marketing Techniques | Training Objectives

  • Compare New Rules of Viral Marketing to old
  • Define the role Social Media Marketing plays in today’s marketing
  • Identify viral marketing characteristics
  • State the five challenges internet marketers face

Setup Evernote Account - 10pts

Are your notes spread out all over the place?  I have had my notes for years and they are synced to all of my devices.  This is an invitation to the free version of Evernote.  You won’t regret it and you will have searchable notes available to you long after class.

  1. If you have an Evernote account  use it in class OR
  2. Open up a Evernote Account – You can open it for free

New Rules of Viral Marketing | E-Book - 40pts

  1. What are the old rules of marketing, if you want to launch a new product according the author?
  2. What did Cindy Gordon, the vice president of new media and marketing partnerships at Universal Orlando Resort, do to launch The Wizarding World of Harry Potter?
  3. How did 7 people promote for Cindy Gordon?
  4. How did they use e-announcement expand the new attraction?
  5. What did the very small marketing budget cover? What was the cost of agency?
  6. What is the advice of Cindy Gordon to communicate efficiently, quickly and cheaper?
  7. What are the new tools and opportunities now to promote a product?
  8. The author gives an example of Steve Chazi. How does Steve Chazi became famous?
  9. What is the importance of the e-book?
  10. How can you get your e-book shared via word-of-mouse?
  11. How can creative commons assist an e-book developer?
  12. What does the author think about the success of the campaign?
  13. Describe IBM’s mockumentaries.
  14. What made the IBM’s mockumentaries successful?
  15. What is the advice of Tim Washer ?
  16. What were the effects of these videos for IBM?
  17. List 9 tips for using YouTube.
  18. Describe video content for marketers and communicators on the Web.
  19. What is HubSpot?
  20. What is Website Grader?
  21. What is the strategy use by HubSpot to attract customer?
  22. How do Shah and his colleagues promote HubSpot and create a buzz arroud Website Grader?
  23. What is the advice of Dharmesh Shah, the founder and chief software architect of HubSpot?
  24. What do you need to spread your idea (other techniques than the ebook)?
  25. According the author viral marketing is not?
  26. What does the author think about the old rules of marketing?
  27. What does the new way of marketing offer companies?
  28. What is author’s advice regarding the same old marketing?
  29. What do you have to lose according to the author?
  30. Who is the author of “the new rules of viral marketing” e-book and what are some of his accomplishment?

Marketing Video Case Study | Video Exercise - 40pts

Describe the video’s viral characteristics using the worksheet link below. Describe implied or explicit features, benefits, and advantage using the worksheets below:

Viral  Marketing Characteristics

  1. Contagious
  2. Controversy
  3. Curiosity
  4. Cute / Romantic
  5. Educates
  6. Engage / Memorable
  7. Gamify / Entertains
  8. Identifiable / Relatable
  9. LOL – Humor
  10. Motivational
  11. New / Unique
  12. Pop Culture
  13. Relevance
  14. Secret
  15. Sex
  16. Simplicity
  17. Star Quality
  18. Story
  19. Timeliness
  20. Use

Click here to learn more

Imagine you had to create a video to brand yourself that would be hosted on your blog.

What viral characteristic(s) are you most comfortable using and why?  How do you think could would help  your career?

Bonus Assignment - 10pts

If you need some extra credit because you were late to class, late assignments, missed a quiz, or, need extra points due to incomplete or incorrect completion of assignment.  You can complete this assignment as given by instructor. You can also complete this assignment to get closer to the “A” grade you desire.

Read the article – Why some ads go viral and others don’t

Answer the following questions:

  1. List the five big problems online advertisers face.
  2. If viewer likes the brand, a prominent logo displayed in an advertisement will not bother viewers.  They will continue to watch.  True or False
  3. Describe brand pulsing?
  4. What two emotions keep viewers involved? How is this implement and when?
  5. Define the concept “build an emotional roller coaster”
  6. Complete the following sentence, “whether or not an ad is shared depends…”
  7. State the two attributes of people who frequently share ad and explain why they share.