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“Component Keywords” are the puzzle pieces, features, characteristics that define your products and services. Review your knowledge group (previous customers, coworkers, and competitors) to identify the top ten component keywords. You could use marketing literature, flyers, brochures, web sites, coworkers, customers and even competition. While collecting component keywords, make a note of why these component keywords are the best?

  1. Become familiar with the competition’s components
  2. Compare your components keywords to your competitors’
  3. Consult your knowledge group
  4. Identify your top ten component keywords
  5. Describe how component keywords can be used to improve search engine results
  6. Identify possible component keywords and component keyword phrases to improve internet marketing
  7. Create and update internet resources using keywords

 

Component Keyword Builder Tool

Component Keyword Builder Tool

  • Brand
  • Color
  • Culture
  • Element
  • Fact
  • Length
  • Location
  • Materials
  • Output
  • Parts
  • Price
  • Power
  • Quality
  • Size
  • Speed
  • Structure
  • Style
  • Technology
  • Time
  • Training
  • Warranty

Component Keyword Exercise

The following form should only be completed as directed by instructor. This is usually performed in class, if assigned.  

    Your First Name (required)

    Your Last Name (required)

    Your Email (required)

    Create a list of Component Keywords for your product or service as directed by instructor

    Product or Service:

    Brand:

    Color:

    Element:

    Fact:

    Length:

    Location:

    Materials

    Output:

    Parts:

    Price:

    Power:

    Quality

    Size:

    Speed:

    Structure:

    Technology:

    Time:

    Training:

    Warranty:

    Comments:

    Last updated – 04/10/2016