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Component Keyword and Content Creation Exercise – CASE 180

by | Jul 14, 2015 | Marketing and Sales, Other, SEO, Social Media Marketing Course, Social Media Marketing Training Series | 3 comments

Component Keyword and Content Creation Exercise

CASE 180 Learning Tools

Your goal is to identify “one” component then list as many advantages as you can and identify sentiments.

As a reference, you would normally, review and reference collected marketing materials for a product, service, or cause. You can also interview your knowledge group (previous customers, coworkers, and competitors) to identify the possible content keywords.  This exercise will help you collect content for your website, post, social media, brochures, marketing collateral, etc.

Possible Resources:

    Your First Name (required)

    Your Last Name (required)

    Your Email (required)

    Product or Service:

    Component Keyword:

    Please identify a component keyword for the above product or service:

    Advantage Keyword statements:

    Please list as many a advantage keyword statements for the above component keyword.

    Please enter each advantage keyword statement on a different line.

    Product Sentiment Category:

    Please check all that apply

    DesirePride and VanityLazinessFear
    Success and SecurityPleasure and Pain

    3 Comments

    1. Julio Rodrigues
      Julio Rodrigues on April 21, 2016 at 3:07 pm

      Excellent exercise to understand what and why you want to stand out working.

    2. Julio Rodrigues
      Julio Rodrigues on April 21, 2016 at 3:09 pm

      Excellent exercise that helps you to understand on what and why you want to stand out.

      • Kim Kat Shepherd
        Kim Kat Shepherd on April 22, 2016 at 9:11 am

        Thanks Julio, It is important to know how to communicate your how your products and services can be useful, what sentiments or emotions are involved in the purchasing process. This information can be used in social media post, videos, brochures, business cards, just to name a few